VOLKSWAGEN REPORTS 35.1 PERCENT INCREASE IN 2012 U.S. SALES

VW is Moving up!

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– Company delivers over twice the volume sold in 2009, best calendar year since 1973 –
– December sales total 44,005 units, a 35.4 percent increase and the best December since 1970 –

• Brand achieves a 35.1 percent increase with 438,133 units delivered and 28 consecutive months of growth
• Chattanooga-built Passat, sold 117,023 units, its best year ever and a 413.7 percent increase versus 2011; 14,462 units in December
• Jetta Sedan sales total 13,102 units in December and 146,478 year-to-date
• 2012 Beetle achieved 3,182 units in December
• Golf up 15.9 percent, Tiguan up 22.1 percent and Touareg up 40.1 percent versus 2011.
• High-mileage, clean diesel TDI models account for 20.6 percent of sales in 2012 and 16.7 percent in December

Herndon, VA –  Volkswagen of America, Inc. (VWoA) today reported 438,133 units delivered in 2012, a 35.1 percent increase over prior year sales. December deliveries totaled 44,005, up 35.4 percent over 2011, marking the best December since 1970.“2012 marked another successful year of growth for Volkswagen of America,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “The Volkswagen brand delivered another important step in our long-term growth plan. 2012 marked the third consecutive year of significant double-digit growth rates and we more than doubled our volume of 2009. With the addition of the all-new Jetta Turbo Hybrid, Beetle Convertible and our strong dealer network, we expect to continue to outpace the industry in 2013.”The Chattanooga-built Volkswagen Passat, continues to demonstrate its strong appeal in the market with 14,462 units sold in December and 117,023 for the year, marking its best sales ever.

Jetta sedan sales totaled in 13,102 in December and 146,478 for the year, demonstrating that affordable German Engineering is a key selling point for the brand. The Jetta Turbo Hybrid, which received EPA ratings of 42 mpg city, 48 mpg highway for a combined mileage of 45 mpg, was added to the Jetta line-up in December.

The Beetle sold 29,174 units for the year and 3,182 for the month of December. Golf sales increased 15.9 percent for the year and 4.7 percent increase in December sales. The Tiguan sold 3,310 units in December and 31,731 units for the year marking its best December and year ever. The Touareg saw an increase in sales of 40.1 percent for the year and 26.1 percent for December. The only affordable four-door coupe, the Volkswagen CC, sold 2,196 units in December.

Volkswagen’s high-mileage, TDI® Clean Diesel models account for 20.6 percent of sales in 2012 and 16.7 percent in December.

DECEMBER 2012 SALES

VW US SNAPSHOT –YTD–
Model Line Dec. ’12 Actual Dec. ’11 Actual Yr/Yr % change Dec. ’12 YTD Actual Dec. ’11 YTD Actual Yr/Yr % change
Golf 1,477 1,411 4.7% 20,677 17,839 15.9%
GTI 1,085 1,332 -18.5% 16,314 16,867 -3.3%
Golf R 292 N/A N/A 3,894 N/A N/A
Total Golf/GTI 2,854 2,743 4.0% 40,885 34,706 17.8%
Jetta 13,102 12,422 5.5% 146,478 150,515 -2.7%
SportWagen 2,559 2,000 28% 23,946 26,845 -10.8%
Total Jetta 15,661 14,422 8.6% 170,424 177,360 -3.9%
Beetle 2,666 1,530 74.2 28,654 5,626 409.3%
NBC 516 1 51,5000.0% 520 842 -38.2%
Total New Beetle 3,182 1,531 107.8% 29,174 6,468 351.1%
Eos 372 419 -11.2% 6,214 7,533 -17.5%
Passat 14,462 6,884 110.1% 117,023 22,779 413.7%
Passat Wagon N/A N/A N/A N/A 56 -100.0%
Total Passat 14,462 6,884 110.1% 117,023 22,835 412.5%
CC 2,196 2,450 -10.4% 21,646 29,502 -26.6%
Tiguan 3,310 2,403 37.7% 31,731 25,990 22.1%
Touareg 1,408 1,117 26.1% 10,553 7,535 40.1%
Routan 560 533 5.1% 10,483 12,473 -16.0%
Total Sales 44,005 32,502 35.4% 438,133 324,402 35.1%

I’m Moving Up!

I’ve been with McKenna VW here in Huntington Beach for going on ten years now (wow!) and most of you know that what I’m truly passionate about is people, McKenna, and Volkswagen.  Mr McKenna along with the general managers at the two VW stores have moved me to what is more or less my dream job with VW, Product and Customer Relations Manager!

Now, I’m not a big-time manager, I’m a VW guy, and as a VW guy, my main duty is making sure everyone loves their new VW, has a great experience at both our Huntington Beach and Cerritos locations, as well as some training for the salesmen.  Also, I get to continue with sales on a limited basis to my previous customers and referrals.  As I move into the new position, you can expect some big changes with socalvwguy.com, and the content I produce for McKenna VW.

I’m extremely excited about my new position, grateful to Tam, Steve and Mr Mckenna for the opportunity, and look forward to helping McKenna Volkswagen create millions of happy VW owners in and around Southern California!

Danny

TDI Beetle Details Announced!

FUEL-EFFICIENT BEETLE TDI® CLEAN DIESEL COUPE PRICED FROM $23,295

The only Clean Diesel offering in the compact coupe category goes on sale in August

• Volkswagen’s sixth TDI® Clean Diesel model available in the U.S.

Herndon, VA –  Volkswagen of America, Inc. today announced pricing for the Beetle TDI® Clean Diesel coupe. The Beetle TDI is the third model in the Beetle lineup and joins the 2.5-liter five-cylinder and 2.0-liter turbocharged gasoline models, which launched to great acclaim in 2011. The Beetle TDI features VW’s 2.0-liter turbocharged, direct-injection Clean Diesel engine that produces 140 horsepower and 236 pound-feet of torque. When equipped with a manual transmission, the model has manufacturer fuel economy estimates of 41 mpg highway and 32 mpg city.

Model Lineup
Three trims are available with the TDI® Clean Diesel powertrain. All models feature a standard six-speed manual transmission with Volkswagen’s acclaimed six-speed DSG® dual-clutch automatic transmission as an option. All three are very well equipped, with standard features such as power windows with one-touch up/down; cruise control; V-Tex Leatherette seating; front-center armrest; the “Käeferfach” secondary glovebox; Bluetooth® technology; leather-wrapped multifunction steering wheel with audio controls; three-color ambient lighting; auxiliary instrument package; Keyless entry with push-button start; SiriusXM Satellite Radio®; and a Media Device Interface with iPod® cable.

TDI 
Manual $23,295
Automatic $24,395
The base TDI model comes standard with unique 17-inch aluminum-alloy wheels, all the equipment listed above, and an interior and exterior chrome package. The standard RCD310 audio system has an AM/FM radio, CD player, Bluetooth® technology, SiriusXM Satellite Radio® and eight speakers

TDI with Sunroof
Manual $24,895
Automatic $25,995
This model adds a panoramic tilt/slide sunroof and Volkswagen’s touchscreen Premium VIII radio to the Beetle TDI trim.


TDI with Sunroof, Sound, and Navigation

Manual $26,195
Automatic $27,295
In addition to the above features, the top model includes the RNS 315 navigation system and the award-winning Fender® Premium Audio system.All prices exclude a destination charge of $770.

2013 Beetle TDI Pricing
Model
Price
Features
TDI
manual
automatic
$23,295
$24,395
2.0L 140 hp TDI® engine, six-speed manual transmission; 17-inch alloy wheels; power windows with one-touch up/down; cruise-control; V-Tex leatherette seating; trip computer; front center-armrest; auxiliary instrument package; keyless access with push-button start; RCD 310 eight-speaker sound system with aux-in and Media Device Interface with iPod® cable; SiriusXM® Satellite Radio; three-color ambient lighting
+ Six-speed DSG® transmission
TDI w/ Sunroof
manual
auto
$24,895
$25,995
(Includes Beetle TDI features)
+ Panoramic sunroof with power tilt and slide
+ Six-speed DSG® transmission
TDI w/ Sunroof, Sound, and Navi
manual
auto
$26,195
$27,295
(Includes TDI w/ Sunroof features)
+ RNS 315 touchscreen navigation, Fender Premium Audio System
+ six-speed DSG® transmission
Destination
$     770
All Prices Exclude Destination Charge
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Beetle Fender Edition coming to US

Volkswagen presents a new special edition of the Beetle at the Leipzig Auto Show

  • Standard concert-quality Fender Premium Audio System
  • Interior features “Sunburst” dash and contrasting stitching
  • Brushed chrome side mirrors, 18-inch “Disc” aluminum-alloy wheels
  • Fender logo displayed in chrome
Leipzig, Germany/Herndon, VA  –  First seen as a concept car at the Frankfurt International Auto Show in 2011, the production version of the Beetle Fender Edition makes its world debut at the Leipzig International Auto Show. Volkswagen’s iconic coupe is not only fitted with the outstanding premium Fender© sound system, but also visually demonstrates its affiliation with the American musical icon.The Beetle Fender Edition stands out with unique interior and exterior styling. Its distinctively painted dashboard features the quintessential sunburst color of Fender guitars, and the vehicle’s interior is accented with color-contrasting seams that complement the dash’s colors. Beetle Fender Edition vehicles equipped with the 200-horsepower 2.0-liter turbocharged four-cylinder TSI© engine will receive seats with exclusive fabric inserts. Outside, all Beetle Fender Edition vehicles are painted in Deep Black Metallic and also feature brushed chrome exterior mirrors, 18-inch “Disc” aluminum-alloy wheels, Bi-Xenon headlights, and the famous Fender logo.The Fender Premium Audio System debuted in the Jetta GLI in the U.S., but the Beetle is the first VW vehicle in Europe equipped with the high-performance sound setup. Using proprietary Panasonic© speaker technology, the system cuts through noise and other distraction with front dual-voice coil speakers to create a soundstage closely akin to a true, live performance. The concert-quality audio won CNET.com’s “Best-sounding car stereo” award.The Fender Premium Audio System includes no fewer than nine speakers along with a 10-channel amplifier providing 400 Watts of system power:

• Four Fender Deluxe™ Tweeters

  • Two-ohm soft dome with neodymium magnet
  • Wide frequency range and extension
  • Incredibly low distortion
  • Excellent off-axis performance
  • Reveals the harmonic richness of voices and instruments

• Two Fender Twin™ Speakers

  • 20-cm with dual-voice coils
  • Ribbed polypropylene honeycomb cone
  • Wide frequency range and extension
  • High power-handling capability
  • Lightweight and low distortion

• Two Fender Rear Speakers

  • 16-cm with neodymium magnet
  • Ribbed polypropylene honeycomb cone
  • Smooth midrange response

• One Fender Bassman™ Subwoofer

  • 20-cm with dual-voice coils
  • Lightweight and high-efficiency neodymium magnet
  • Glassfiber-reinforced foamed paper
  • Super-low distortion
  • High power-handling capability
  • Powerful and precise bass response
The Beetle Fender Edition will first go on sale in Europe and will be available in America in the fall of 2012. Pricing will be announced at a later date.
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